Job Overview

Forest Group is a specialist refrigeration engineering business within Mitie Technical Services, delivering maintenance and installation across retail and hospitality environments. As part of Mitie, Forest strengthens our technical self-delivery capability and supports growth in strategic FM contracts, particularly in the retail sector.

The business is entering a growth-focused phase, supported by investment and an active acquisition strategy. We are now seeking a high-impact Sales Director to accelerate this growth and build a scalable national sales capability.

Role Purpose

To drive significant revenue growth (£1m–£3m net new) through new business and account expansion, while establishing a modern, structured, and high-performing sales function aligned to Mitie's broader growth strategy.

Key responsibilities

Revenue Growth & New Business

• Lead national sales activity, targeting £100k–£300k contract opportunities
• Develop new business across key sectors, with a focus on retail and food environments
• Identify and convert strategic opportunities aligned to Mitie's wider client base

Account Development

• Grow existing relationships through cross-sell and upsell opportunities
• Leverage internal channels (including Mitie accounts) to unlock additional revenue

Sales Function Build

• Develop and execute a clear sales strategy and pipeline
• Own end-to-end sales process including proposals, pricing, and commercial structuring
• Build and lead a scalable sales capability aligned to future growth

Commercial Leadership

• Increase pace, agility, and commercial focus within the business
• Introduce best practice in sales execution, forecasting, and performance tracking

Strategic Growth

• Contribute to wider growth initiatives, including M&A and regional expansion
• Support development of new service propositions, including digital and tech-enabled solutions

Client Engagement

• Maintain a strong external presence through regular client engagement
• Operate as a visible market leader for Forest Group services

What we are looking for

Experience & Capability

• Proven track record of winning new business (“hunter” profile) in technical or FM-related services
• Strong deal-closing capability across mid-value contracts (£100k+)
• Experience building or scaling a sales function or capability

Personal Attributes

• High energy, results-driven, and commercially focused
• Entrepreneurial mindset with the ability to operate independently
• Creative and proactive approach to opportunity generation

Stakeholder & Client Skills

• Credible, confident client-facing presence
• Strong relationship-building and influencing capability
• Commercially astute with a broad sales toolkit

Sector Understanding (Desirable)

• Exposure to engineering, facilities management, or refrigeration services

Culture Fit

• Self-starter who thrives in a hands-on, fast-paced environment
• Comfortable challenging the status quo and driving change
• Values accountability, performance, and delivery against targets

Mitie Values & Behaviours

At Mitie, how we deliver is as important as what we deliver. The successful candidate will embody our values and behaviours in everything they do:

We do the right thing – Acts with integrity, takes accountability for outcomes, and makes sound commercial decisions aligned to long-term value

We go the extra mile – Demonstrates pace, energy, and resilience to exceed targets and deliver growth

We work together – Collaborates across Forest Group and the wider Mitie business to unlock opportunities and deliver integrated solutions

We are customer focused – Builds strong, lasting client relationships and consistently delivers high-quality outcomes

We are agile and innovative – Brings fresh thinking, embraces change, and continuously improves the sales approach

Growth & Opportunity

• Key leadership role in scaling a specialist technical business
• Exposure to mergers, acquisitions, and integration activity
• Opportunity to shape a modern, data-driven sales model within Mitie